Privacy Policy

Latemornings (“we”, “us”, or “our”), owned and operated by Nova House Online SRL, recognizes the importance of privacy. In this Privacy Policy, we describe how we collect, use, and disclose information that we get about users of our website (the “Site”) and the products and services available through our Site (collectively, the Site, and the services available through it, are the “Services”).

By using any of our Services, you agree that any information that we collect from or about you through our Services, including personal information, anonymous information, and aggregate information, will be handled as described in this Privacy Policy.

Your use of our Services, and any dispute over privacy, is subject to this Privacy Policy and any other applicable agreements between you and Latemornings, such as our Terms of Use, including any applicable limitations on damages and the resolution of disputes.















Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By engaging with our Site you acknowledge you have read and understood this privacy policy. For the purposes of European Economic Area data protection law, (the “Data Protection Law”), the data controller is: Nova House Online SRL, email address



We collect information about you directly from you, from third parties, and automatically through your use of our Services. We may combine information collected from or about you from these various sources.


We may collect information about you directly from you. For example, if you purchase a product or service, we will collect your name, billing and shipping address, email address, telephone number, and payment card information. We will also collect any other information that you provide to us through our Services. For example, if you chat with us through our Site, we will collect you’re the contents of any messages you send us; if you choose to tell us how you sleep we will collect that information (e.g., sleeps with – myself and wife and kids); if you sign up to receive emails from us, we will collect your email address; and if you complete a survey on our Site, we will collect your responses to the survey.



We may also collect information about you from third parties. For example, if your friend refers you to our Services, then we may collect information such as your email address from your friend.



We automatically collect information about you through your use of our Services, including, without limitation your IP address, location, browser type, domain name, the website that led you to our Services, the website to which you go after leaving our Services, the dates and times you access our Services, and the links you click and your other activities within the Services. Please see our Cookies and Other Tracking Mechanisms section below for more information. We may combine information we collect automatically with information we collect directly from or from third parties.


The law on data protection sets out a number of different reasons for which we may collect and process your personal data in certain circumstances, including:


We can collect and process your data with your consent.
– For example, if you have given your consent to receiving marketing material from us at the point we collected your information.

Contractual obligations

We need your personal data to comply with our contractual obligations.
– For example, where you have provided us with your email address to receive our services, we will use this information in order to effectively deliver and communicate our services.
– For example, where you have provided a delivery address so we can deliver your order.

Legal compliance

If the law requires us to, we may need to collect and process your data.
– For example, we can pass on details of people involved in fraud or other criminal activity affecting us to applicable law enforcement.

Legitimate interest

We may require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
– For example, it is in our legitimate interests to ensure that content from our Services is presented in the most effective manner for you and your computer and we provide you with the information, products and services that you request from us.



We may use your information, including personal information and user content, for the following purposes:

Providing and Improving Our Services. To provide and maintain our Services; to improve our Services; to develop new features, products, or services; to perform technical operations, such as updating software; and for other customer service and support purposes.

Research and Analytics. To analyze how you interact with our Services; to monitor and analyze usage and activity trends; and for other research, analytical, and statistical purposes.

Protecting Rights and Interests. To protect the safety, rights, property, or security of Latemornings, the Services, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity which Latemornigs, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Privacy Policy or our Terms of Use.

Legal Compliance. To comply with applicable legal or regulatory obligations, including as part of a judicial preceding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.



Where permitted by one of the legal basis above, we will use your personal information for marketing analysis and to provide you with promotional update communications and with news and newsletters, special offers, promotions, and other information we think may interest you; and for other informational, marketing, or promotional purposes by email, SMS and letter about our Services and those of carefully selected third parties.

Accessing, Modifying, or Deleting Your Personal Information. You may access, modify, or delete the personal information that you have provided to us by emailing us at with what you would like updated. Please note that we may retain certain information about you as required by law or as permitted by law for legitimate business purposes. For example, if you request that we delete your information but we believe that you have violated our Terms of Use we may retain information about you in order to attempt to resolve the issue before deleting it.

Opting out of Marketing Emails. We may send periodic promotional emails to you. You may opt out of such communications by following the opt-out instructions contained in the email or emailing us at Please note that it may take up to ten (10) business days for us to process opt-out requests.



The data that we collect from you may be transferred, and stored at, destinations outside the European Economic Area (“EEA”) that is not subject to equivalent Data Protection Law. For our purposes, the information we collect is processed and stored on secure AWS servers located in the United States.

We may transfer your personal information outside the EEA to the USA:
– In order to store it.
– In order to enable us to provide goods or services to you and fulfil our contract with you. This includes order fulfilment, processing of payment details, and the provision of support services.
– Where we are legally required to do so.
– In order to facilitate the operation of our group of businesses, where it is in our legitimate interests and we have concluded these are not overridden by your rights.

Where your information is transferred outside the EEA, we will take all steps reasonably necessary to ensure that your data is subject to appropriate safeguards, such as relying on a recognized legal adequacy mechanism, such entering into model clauses and that it is treated securely and in accordance with this privacy policy



We retain personal data for as long as is necessary to fulfil the transactions you have requested, for key business requirements such as marketing or for essential purposes such as complying with our legal obligations, resolving disputes and enforcing our agreements. The criteria we use for determining retention periods for different categories of data will vary but may include:
– how long we need to keep personal data to provide our services and operate our business, for example improving the performance of our Sites or maintaining appropriate financial or business records);
– the expectations of our customers, for example our customers may expect that their registration details will be retained for a certain period should they choose to return to our Sites;
– whether we are subject to legal, regulatory or contractual obligations to retain the personal data, for example mandatory retention requirements for tax reporting purposes; and
– the sensitivity of the personal data we are handling, for example were we to collect more sensitive personal data we would expect to hold it for shorter periods.



We may disclose your information, including personal information and user content, as described to you at the time of collection or disclosure or as follows:

Latemornings Users. We may disclose your information to other Latemornings users. For example, if you post review to our Site, we will display your review, and other information to all visitors to our Site.

Affiliates. We may disclose your information to current or future affiliates or subsidiaries for research, marketing, and other purposes consistent with this Privacy Policy.

Service Providers. We may disclose your information to our vendors, service providers, agents, or others who perform functions on our behalf. For example, we may disclose your information to third-party service providers to process payments on our behalf.

Business Transfers. We may disclose your information to another entity in connection with, including during negotiations of, an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer.

Protecting Rights and Interests. We may disclose your information to protect the safety, rights, property, or security of Latemornings, the Services, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity which Latemornings, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Privacy Policy or our Terms of Use.

Legal Compliance. We may disclose your information to comply with applicable legal or regulatory obligations, including as part of a judicial preceding; in response to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a government official.

Aggregate and De-Identified Information. We may disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.



We and our service providers use cookies and other tracking mechanisms to track information about your use of our Services. We or our service providers may combine this information with other information, including personal information, we collect about you.

Cookies. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process or to allow us to track your activities while using our Services.

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Services who disable cookies will be able to browse certain areas of the Services, but some features may not function (e.g., you may not be able to stay logged into your account).

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags), in connection with our Services to, among other things, track the activities users of our Services, help us manage content, and compile statistics about usage of our Services. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.



Below you’ll find the cookies and other technologies that we set when you visit our Site and their purpose. To help you better understand why we’re setting them, we’ve used the categories and definitions set by the International Chamber of Commerce (“ICC”):

Strictly Necessary: cookies that enable the services that you have specifically asked or paid for;

Performance: cookies that collect information on how visitors use Our Site including the pages visited and most frequented as well as the sources of our traffic. They are used to help us improve how the site works;

Functionality: cookies that help us remember the choices you have made so we can provide you with a more personalized experience;

Advertising: cookies used to deliver more relevant ads, and to make sure you don’t see the same adverts over and over again.



We have several partners who also set cookies and other technologies on our Site. These partners include companies that help us better understand how to serve you, companies that serve our house ads, power the tools on our Site, and companies that require cookies for their social applications to work. They include: Doubleclick, Bing Ads, Google Adwords, Twitter Advertising, Facebook, Google Remarketing, Yahoo – they help us provide more relevant ads.

In addition to the cookies set directly by our partners, there are also cookies set by third parties to help deliver and monitor their ads. Please note we neither control nor have access to those cookies, and these advertisers’ uses of cookies are subject to their own privacy policies and not that of Latemornings.

If you follow links from Our Site to theirs, you should be aware that these other sites have their own privacy and data processing practices. We have no responsibility or liability for these independent policies. For more information regarding a site and its privacy policies including its use of cookies, check that site.



The effect of disabling cookies depends on which cookies you disable but, in general, the Site may not operate properly if all cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on Our Site. If you disable all cookies, you will be unable to complete a purchase on Our Site.

If you want to disable cookies on Our Site, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below:

For Microsoft Internet Explorer:
1. Choose the menu “tools” then “Internet Options”
2. Click on the “privacy” tab
3. Select the setting the appropriate setting

For Google Chrome:
1. Choose Settings> Advanced
2. Under “Privacy and security,” click “Content settings”.
3. Click “Cookies”

For Safari:
1. Choose Preferences > Privacy
2. Click on “Remove all Website Data”

For Mozilla Firefox:
1. Choose the menu “tools” then “Options”
2. Click on the icon “privacy”
3. Find the menu “cookie” and select the relevant options


Where you have not set your permissions, we may also separately prompt you regarding Our use of cookies on the Site.

Except for essential cookies, all cookies used on our site will expire after 365 days.



We may use third parties such as network advertisers to serve advertisements on our Services and on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. We may provide these third-party advertisers with information, including personal information, about you. For more information about how to turn this feature off see section above “Disabling Cookies”.



Our Services may contain links to third-party websites and applications. Any access to and use of such linked websites and applications is not governed by this Privacy Policy but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third-party websites or applications.



We have taken steps to help protect the personal information we collect. However, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your device and account by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.


You have the right under certain circumstances:

· to be provided with a copy of your personal data held by us;

· to request the rectification or erasure of your personal data held by us;

· to request that we restrict the processing of your personal data (while we verify or investigate your concerns with this information, for example);

· to object to the further processing of your personal data, including the right to object to marketing (as mentioned in ‘our promotional updates and communications’ section);

· to request that your provided personal data be moved to a third party.

Your right to withdraw consent:

Where the processing of your personal information by us is based on consent, you have the right to withdraw that consent without detriment at any time by contacting us at You can also change your marketing preferences at any time as described in ‘our promotional updates and communications’ section; You can also exercise the rights listed above at any time by contacting us at




You must be at least eighteen (18) years of age to use our Services. Our Services are not targeted to children under thirteen (18) years of age and we do not knowingly collect personal information from children under 18. If we discover that a child under 18 has provided us with personal information, we will promptly delete such personal information from our systems.


Payment details you provide will be encrypted using secure sockets layer (SSL) technology before they are submitted to us over the internet. Payments made on the Site are made through our payment gateway provider, PayPal. You will be providing credit or debit card information directly to PayPal which operates a secure server to process payment details, encrypting your credit/debit card information and authorizing payment. Information which you supply to PayPal is not within our control and is subject to PayPal’s own privacy policy and terms and conditions.



If you have questions about this Privacy Policy or the privacy aspects of our Services, please contact us at



This Privacy Policy is current as of : 01.07.2019. We may change this Privacy Policy from time to time, so please be sure to check back periodically. We will post any changes, including any material changes, to this Privacy Policy on our Site.